Intelligence Matters · Image, design and code
Image
Images for fashion, art and culture, moving between campaigns, editorial and personal work. Art direction, photography and film share an interest in character, casting and composition.
Image · Creative direction / Still / Moving image
Creative Direction · Concept / Art direction / Casting
Still Image · Photography / Production / Finish
Moving Image · Film / Motion / Edit / Sound
Design
Visual identities, typography, publications and design systems. The work starts with the character of a composition, then considers how it holds across pages, objects and screens.
Design · Visual identities / Typography / Systems
Code
Websites, software and interactive work. Code is used as a design material, shaping behaviour as closely as appearance. The work ranges from practical tools to environments that can be entered and explored.
Code · Websites / Software / Interactive work
Negative Space
Negative Space is Jacob Hägg’s personal work across image, design and code. Familiar objects are placed in less familiar company, moving between images, installations and a browser exhibition. There is no client brief.
Permanent collection
Recent Archaeology01
Personal technology · 1998–2012
Strumpism02
A study of two socks · one before use, one after
The Main Gallery03
An autobiography with collision detection
Brashy Studios04
The women’s streetwear archive · 2011–2020
The Lounge05
Espresso, the table, the drink · where people meet
Museum of Nous06
Six-room wing · expanding gift for Nous Research
Intelligence Matters · Studio / 2026
Lineage
Jacob Hägg co-founded Brashy Studios with Axel Hägg in 2011. The women’s streetwear brand brought clothing, graphic design and photography into one practice. Active until 2020, its archive remains part of the work today.2
2 Stocked by Colette and I.T; profiled by T Magazine. Brashy Studios Import/Export appears in the catalogue for MoMA’s Items: Is Fashion Modern?, 2017. Catalogue index, p. 256.
Lineage · 2011–present
Brashy Studios
Women’s streetwear, 2011–2020. Co-founded by Jacob and Axel Hägg.
One Practice
Clothing, photography and graphic design formed the earlier practice. Image, design and code carry it forward.
One Practice · CONTINUITY / 2011–PRESENT
CURRENT PRACTICE
Intelligence Matters
Image, design and code. Led by Jacob Hägg.
Intelligence Matters · CURRENT PRACTICE
Selected press · T Magazine / Vogue / i-D
Charli XCX in Brashy Studios
Press
Releases on the record, press materials, approved portraits and studio information from Intelligence Matters. The press room maintains curatorial wires and the public record.
Contact
Commissions and collaborations · studio@intelligencematters.se
Contact · Studio