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Studio Super Intelligence
Runway model with dark wet-look fringe in high-neck white collar.
Intelligence Matters · Image, design and code

Image

Images for fashion, art and culture, moving between campaigns, editorial and personal work. Art direction, photography and film share an interest in character, casting and composition.

Image · Creative direction / Still / Moving image
Black-and-white high-contrast beauty portrait with short blunt fringe and eyebrow markings.
Creative Direction · Concept / Art direction / Casting
Close-up of a face wearing metal Dior sunglasses with Dior on the bridge.
Still Image · Photography / Production / Finish
Moving Image · Film / Motion / Edit / Sound

Design

Visual identities, typography, publications and design systems. The work starts with the character of a composition, then considers how it holds across pages, objects and screens.

Design · Visual identities / Typography / Systems

Code

Websites, software and interactive work. Code is used as a design material, shaping behaviour as closely as appearance. The work ranges from practical tools to environments that can be entered and explored.

GitHubDiscord
Code · Websites / Software / Interactive work
Person in a white long-sleeve top and black trousers kicking mid-air, hair blown back.
Intelligence Matters · Studio / 2026

Lineage

Jacob Hägg co-founded Brashy Studios with Axel Hägg in 2011. The women’s streetwear brand brought clothing, graphic design and photography into one practice. Active until 2020, its archive remains part of the work today.2

2 Stocked by Colette and I.T; profiled by T Magazine. Brashy Studios Import/Export appears in the catalogue for MoMA’s Items: Is Fashion Modern?, 2017. Catalogue index, p. 256.

Lineage · 2011–present
One Lineage — continuity between two chapters.

One Practice

Clothing, photography and graphic design formed the earlier practice. Image, design and code carry it forward.

One Practice · CONTINUITY / 2011–PRESENT
Intelligence Matters — the current chapter.
CURRENT PRACTICE

Intelligence Matters

Image, design and code. Led by Jacob Hägg.

Intelligence Matters · CURRENT PRACTICE
T MagazineVoguei-D Magazine
Selected press · T Magazine / Vogue / i-D
Charli XCX in white slashed Brashy Studios jacket.
Charli XCX in Brashy Studios
Billie Eilish in Brashy Studios bucket hat and jacket.
Billie Eilish in Brashy Studios
Clairo wearing tagged Brashy Studios contrast-stitched trousers.
Clairo in Brashy Studios
Black-and-white portrait in a Brashy Studios cap and oversized pinstriped shirt, leaning against a white iron fence.
Sofia Tesmenitskaya in Brashy Studios
Charli XCX in Brashy Studios