Founder

Intelligence Matters was born at the intersection of human creativity and technological revolution. Founded by Jacob Hägg, a visionary with 15 years of experience in the luxury fashion industry, the company emerged from a profound belief: AI isn't replacing creativity—it's amplifying it.

Jacob Hägg exists in three dimensions of the same creative reality:

The Architect

— Shaping visual landscapes for premium entities through calculated absence and precision. His work embodies a minimalist dialogue between form and meaning, crafting visual narratives that resonate with sophistication and purpose.

The Accelerator

— Through Intelligence Matters, Jacob has pioneered methods to collapse time itself—transmuting fashion concepts into tangible artifacts without the conventional constraints of space, resource, or temporal limitation.

The Questioner

— With Negative Space Gallery, he creates digital artifacts that disrupt the established order—artwork that exists in the tension between high/low, presence/absence, accepted/rejected.

The common thread throughout Jacob's multifaceted career has been a steadfast belief in creative paradox: human intuition combined with digital precision leads to the transcendence of creative boundaries.

The machine doesn't replace; it amplifies.
What many fear, I've embraced as the alchemical tool of our age."
— Jacob Hägg

Vision

Intelligence Matters stands at the forefront of a creative revolution, redefining the very process of bringing ideas to life. We envision a world where the constraints of traditional production—time, budget, logistics—no longer limit the expression of human imagination.

Where others see technology as a threat to creativity, we recognize it as the alchemical tool of our age. This isn't effective accelerationism as a philosophy; it's accelerationism in action—turbocharging innovation while preserving the irreplaceable human spark that drives it.

Quest

Our mission extends beyond simply producing stunning visuals. We seek to transform how brands conceptualize, iterate, and execute their creative visions. By blending human creativity with AI-driven efficiency, we're pioneering a new paradigm where:

— Concepts evolve from abstract ideas to market-ready imagery in days rather than months

— Creative teams explore limitless iterations without the traditional constraints of production costs

— Brands maintain absolute precision and artistic integrity throughout their visual narratives

— The line between imagination and execution blurs, opening new realms of creative possibility

Through groundbreaking projects—like training AI on existing lookbooks to generate new product designs while preserving brand aesthetics—we've demonstrated that this isn't just a future possibility. It's happening now, and Intelligence Matters is leading the charge.

For brands seeking to break from linear production paradigms, to visualize what hasn't yet manifested, to exist in both present and future simultaneously.