CREATIVE DIRECTION
IM: Services / Creative Direction
The perception layer before production. Define the reality — then watch culture recognize itself in what you've built.
We Build The World First
IM: Services / Creative Direction
Before any image exists, the world must exist. We reverse-engineer what makes a brand irreplaceable — not the story you tell, but the truth underneath. The values, codes, and ethos that can't be copied. From that core, perception radiates outward. Every artifact then carries the same gravitational signature. This is how worlds feel coherent before anyone can articulate why.
An Institutional Dining Experience
PRICE
1.00
1.00
2.00
1.00
5.00
3.00
2.00
BEVERAGES
Hot Beverage (Coffee-Adjacent)
Hydration Cylinder
Fermented Grain Water
FOOD
Meat in Tube Form
Circular Protein Form
Vegetation Arrangement
Carbohydrate Disc
CREATIVE DIRECTION
IM: Services / Creative Direction
The perception layer before production. Define the reality — then watch culture recognize itself in what you've built.
We Build The World First
Before any image exists, the world must exist. We reverse-engineer what makes a brand irreplaceable — not the story you tell, but the truth underneath. The values, codes, and ethos that can't be copied. From that core, perception radiates outward. Every artifact then carries the same gravitational signature. This is how worlds feel coherent before anyone can articulate why.
input
BRAND REALITY
→
→
OUTPUT
FELT REALITY
symbolic meaning
cultural signals
emotional resonance
FROM BRAND
DREAMS
FROM CUSTOMER
CASH
for brashy studios
r&D
for clients
An Institutional Dining Experience
PRICE
1.00
1.00
2.00
1.00
5.00
3.00
2.00
BEVERAGES
Hot Beverage (Coffee-Adjacent)
Hydration Cylinder
Fermented Grain Water
FOOD
Meat in Tube Form
Circular Protein Form
Vegetation Arrangement
Carbohydrate Disc
IM
Intelligence Matters
IM Site
More IM
Haegg Haegg Group
creative direction and production house, where human intuition meets artificial efficiency.
Part of haegg & Haegg Group
De Neutralibus et Mediis Libellus