PRODUCTION
IM: Services / Production
Visual production liberated from traditional constraints. Briefs translate directly into commercial-grade assets — exact specifications, unlimited iteration, no timeline compromise.
Execute Without Compromise
IM: Services / Production / Overview
Services Overview. Three stages. Each adapts to your needs — what follows are examples, not an exhaustive list.
Pre-production
IM: Services / Production / Pre-Production
Everything before the shoot — explored, tested, crystallised. Camera angles, lighting scenarios, poses, styling, environments — visualised before anyone steps on set. Pre-production de-risks execution and unifies vision before commitment.
Moodboard
Visual direction crystallised. References, tone, palette, texture — the universe your shoot lives in. Not just inspiration gathering — a locked visual contract.
Storyboard
Shot sequence mapped. Frame by frame, the narrative unfolds — angles, transitions, emotional beats. Every shot has purpose before the camera rolls.
Execution Plan
Technical specifications locked. Exact frames visualised so we know precisely what to capture. Lighting, lens choices, positioning — interpretation error eliminated.
production
IM: Services / Production / Production
Visual assets created to exact specification. Iteration continues until satisfaction — refinement isn't limited by logistics, only by your approval.
E-Com
Clean product shots that convert. True colour, clear detail, consistent across your entire catalogue. PDP imagery built for scroll speed — the shot that sells.
LOOKBOOK
Collection narrative. The garment styled with intention — tucked, layered, proportioned to communicate the season's point of view. Product visible. Story present. Multi-platform ready.
EDITORIAL
Magazine-grade. The image is the content — concept-driven, mood-first. Product participates in a world larger than itself. This is what gets screenshotted, referenced, remembered.
PRODUCTION
IM: Services / Production
Visual production liberated from traditional constraints. Briefs translate directly into commercial-grade assets — exact specifications, unlimited iteration, no timeline compromise.
Execute Without Compromise
Services Overview. Three stages. Each adapts to your needs — what follows are examples, not an exhaustive list.
Pre-production
Everything before the shoot — explored, tested, crystallised. Camera angles, lighting scenarios, poses, styling, environments — visualised before anyone steps on set. Pre-production de-risks execution and unifies vision before commitment.
Moodboard
Visual direction crystallised. References, tone, palette, texture — the universe your shoot lives in. Not just inspiration gathering — a locked visual contract.
Storyboard
Shot sequence mapped. Frame by frame, the narrative unfolds — angles, transitions, emotional beats. Every shot has purpose before the camera rolls.
Execution Plan
Technical specifications locked. Exact frames visualised so we know precisely what to capture. Lighting, lens choices, positioning — interpretation error eliminated.
production
Visual assets created to exact specification. Iteration continues until satisfaction — refinement isn't limited by logistics, only by your approval.
E-Com
Clean product shots that convert. True colour, clear detail, consistent across your entire catalogue. PDP imagery built for scroll speed — the shot that sells.
LOOKBOOK
Collection narrative. The garment styled with intention — tucked, layered, proportioned to communicate the season's point of view. Product visible. Story present. Multi-platform ready.
EDITORIAL
Magazine-grade. The image is the content — concept-driven, mood-first. Product participates in a world larger than itself. This is what gets screenshotted, referenced, remembered.
post-production
Specialised refinement that elevates any imagery — AI-generated or traditional photography — to publication standards. Retouching, colour grading, format preparation. Engage us purely for expert finishing, regardless of origin.
final touch
Making final adjustments to make / light / styling is one of the perks of doing productions in AI.
Make up 1
Make up 2
Make up 3
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Haegg Haegg Group
creative direction and production house, where human intuition meets artificial efficiency.
Part of haegg & Haegg Group
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